Stuff that’s never run.
In our business, we create an awful lot of valid work that doesn’t get to see the light of day. It’s a fact of life in the very subjective world in which we operate. Ideas sometimes just don’t resonate. Or they fail to deliver that wow factor.
But often that unpublished work is some of our best. (Most creative agencies will empathise with this.)
Which is why we’re happy to share creative that fell short, got beaten by better creative on the day, was too challenging or simply didn’t get budget put behind it.
It’s a good place to expand on what we’re capable of delivering.
Stuff that’s simply for fun.
David Ogilvy famously said ‘People who aren’t having fun don’t produce good advertising’.
Fun is always just a casual quip or scribble away at our place. And we have been known to produce some good advertising, so maybe he had a point.
Watch out for few moments of random creative fun in this section.
Just for laughs, of course.