Well done Spain!
If, like us, you've been following an enthralling South African World Cup for the last month, you'll agree the Spainish are to be commended for getting their game plan right, match after match, and are very worthy winners.
And well done Emma. Our football crazy (?) account manager picked Spain in the agency wide sweepstake and scooped the top prize of £30. On more than one occassion during the competition she had to be reminded that she actually had Spain in the draw but on winning she was all smiles.
One question we want answered is was Diego Maradona's somewhat jocular and entertaining approach to international football management at this tournament inspired motivational leadership or celebrity cheerleading? Either way it won him more games than Fabio...eh?
Well just like the Dutch, we got to a final again but didn't pick up the gongs.
Despite being shortlisted in both the Marketing Week Engage Awards and the ISP Wow Factor Awards for our Window Scrappage Scheme for Anglian Home Improvements, we got beaten by better campaigns on the night. In fact we got beaten by Asda's Children In Need 'Bake A Bear' campaign in the Marketing Week Awards and Compeed's Blister Plaster Club Night promotion in the ISP; the later of which went on to win this years ISP Grand Prix Award.
But as we said before, being shortlisted for national awards is still making us puff our chests out a little bit. And there's always next year.
The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have recently reviewed and published new UK Advertising Codes. This is really important news if you're involved in the publishing any form of advertising in this country.
The new Codes will come into force on September 1st 2010, which allows advertisers and agencies alike a full six months to familiarise themselves with the changes and to ensure campaigns comply with the new rules. This has been the first ever concurent review of Advertising Codes in the UK for fifty years, the main aim being to rationalise the Codes to make them more streamlined and user-friendly.
The new Code and supporting information around the changes can be found at http://www.cap.org.uk/The-Codes/New-Advertising-Codes.aspx
Our World Class Norfolk campaign was rolled out across poster sites on London Underground stations during December. Sites were planned and bought at the end of both mainline rail routes out of Norfolk into London; at Liverpool Street and Kings Cross. Using illuminated 96-sheets, the campaign was exposed to a footfall of just over 7 million people in four weeks.
Further messages in the campaign using both static and digital 6-sheets are now up at Liverpool Street and Kings Cross stations.
The National Window Scrappage Scheme - our latest campaign for Anglian Home Improvements - is proving to have resonance with homeowners across the UK. The fact that there's up to £2000 on offer to help with the cost up upgrading more energy-efficient windows is proving a real draw. The integrated campaign is starting to bring in great results, with TV proving to be the most cost-effective media channel at present.
"The feedback from the AHI Call Centre is tremendous," said Point Creative Director Ian McKinnon-Evans. "The moment the ad has aired, the place lights up like a Christmas tree. The response rates, given channel choice and OTS, have been fantastic."
In the first 4 weeks, the 30 second spot has generated over 4600 leads which has resulted in £2milion worth of sales directly attrituable to the TV commercial. Now that's what we call a hard working DRTV spot.
If you're thinking about using TV in your marketing mix, we love to chat about delivering results for your brand too.
Enjoy our series of intro movies. They give you an idea of what we're about and how we approach things. Look out for more in this continuing series of short animations over the coming months - all sorts of things will be popping up here.
These scripts were brought to life by Assemblage, one of the production companies on our 'Point Preferred' roster. To see more of their creative broadcast work go to assemblageproductions.co.uk
