Global creative delivery

The Point have delivered a new global brand for Dutch consultancy giant Arcadis.

The new brand will be adopted in 70 countries across the four continents in which the 28,000 people business operates, providing single-entity clarity and consistency to Arcadis clients worldwide.

The brand went live as planned in September, having seen the agency spend close on 18 months creating the brand, brand architecture and a comprehensive brand handbook.

We’ll post more of our involvement soon, in the meantime, visit Arcadis for an intro to the new brand.