Creating some quiet disruption.

We have been appointed by agtech start-up AgAnalyst to support them on a brand development programme ahead of the UK launch of their global product at this year’s Croptec event.

Established in July 2021, AgAnalyst go to market later this month with DataBaler, a practical answer to the promise of precision farming. It is a unique farm data integration platform, that visualises powerful analytics to show the variability that exists field by field with pin-point accuracy.

It sets farmers free, allowing them to access their own field data independently of equipment manufacturers or the brands who sell them inputs. Ultimately, the insights gained from this in-field intelligence informs strategic and seasonal decision making. Given the current volatility of farm input prices, DataBaler could unlock significant hidden commercial gains.

We’ve been working with AgAnalyst’s management team since the summer, developing the brand identity and a tone of voice that will create, to quote the brief, ‘quiet disruption’ in the agtech space. The DataBaler roll out will continue in 2023 at events in Argentina, Germany and Australia.

Croptec takes place on 23rd and 24th November at the East of England Showground, Peterborough. Look out for the full project story on our work pages soon.