Chameleon, Bendy Geek and Dandelion Clock.
STG Aerospace design and manufacture emergency and safety systems for the global aerospace industry. They needed to communicate complex ideas and new product benefits in the technical, jargon-filled world they operate in, with clarity. Stand-out was required in a B2B landscape awash with images of aircraft and technical diagrams.
We did two things to help put their products at the centre of attention: developed a tone of voice that cut the waffle, and rationalised the channels in order to deliver more visibility.
STG Aerospace was always an innovator in the sector but is now a recognised world leader in its sector having captured 75% of the global market for aircraft safety lighting systems.