Allen & Page

Awareness campaign

Hettie and Flo.

Smallholders and urban hen keepers love their birds. Naturally they get attached to them, and naturally they want the best for them. That way they get the best from them.

Allen & Page have produced animal feed and nutrition products to the equine and smallholder market for 80 years. But under increasing pressure from generic and commodity brands, how does a premium brand that doesn’t ever compromise on quality reinforce its position?

You listen in on what the consumer thinks about your product; why they buy it, why they stick with it and how it positively affects the well being of their flock. You then reinforce those benefits to the wider audience in a memorable way.

So all we did was let Hettie and Flo do the talking.