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A big birthday.
February 2024 marked a major milestone for the agency.
We hit 30 years in business.
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Nature’s dramatic state. Out now.
The 2023 State Of Nature report went public on September 28, with its headline findings of how human actions are impacting on UK species and habitats running across all major news channels and stakeholder socials.
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Telling nature’s dramatic story.
Exciting news. We have been appointed to create the 2023 edition of the State of Nature report.
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Creating some quiet disruption.
We have been appointed by agtech start-up AgAnalyst to support them on a brand development programme ahead of the UK launch of their global product at this year’s Croptec event.
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Headway comes our way.
We’re delighted to announce another addition to our client group, the regional arm of national brain injury charity Headway.
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Experts in freelance stuff needed.
Here in our little patch of Creativeville, 2022 already feels different. It seems our clients may have shaken off the stifling effects of Covid restrictions. They are emerging from isolation, shouting ‘we need stuff, we need stuff’ with renewed confidence and energy.
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How the Covid pandemic has realigned the media landscape.
Amongst all the other profound changes to our lives wreaked by Covid19 there have of course been shifts in the consumption of and attitudes towards media.
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Don’t let Covid kill serendipity.
Serendipity is the DNA of the creative process. It’s the invisible magic that turns the spark of discovery into the germ of an idea.
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Transforming transactions in the travel industry.
We’ve recently been appointed by Travel Ledger, an independent travel tech platform for billing and settlement in the non-air travel industry.
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New line of duty.
We’re delighted to announce another new business win for the agency. From this winter, we’ll be working for a brand new client to us; the Norfolk and Suffolk Constabularies.
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Short-term delivery for a political long game.
When a new client starts a brand brief by describing themselves as a ‘Skunkworks’ or ‘Innovation Lab’ for a new kind of politics, the creative radar clicks in thinking ‘this sounds like an interesting challenge’.
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Totally remote.
CORONAVIRUS – business update 01.04.20
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Smoke damage.
In our world, the work we create is often very ephemeral. The life span of brands is brief, that of most campaigns even briefer. But sometimes a challenge pops up offering the opportunity to create something that has to hang around by necessity.
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Lancaster undergrad gets creative coaching.
Undergraduate Chris Will joined us in August for a two-month internship in our creative department.
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Helping bats in the belfry.
We’ve recently added the intriguingly titled Bats in Churches to our growing group of clients in the wildlife conservation sector.
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Tom takes lead role.
The agency has made another important move in reshaping its management structure by promoting Senior Account Manager Tom Howell as its new Client Services Director.
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Now we are 25.
February 1st: a massive milestone for the agency. Twenty five years ago this very day we threw opened our creative doors for the first time.
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Creating an impact in crop circles.
Being no strangers to giving brands the right exposure at B2B events, we relished the challenge of building a presence for two agri-sector clients at the same event earlier this month.
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Agricultural expertise now with added sugar.
The UK operation of German sugar beet seed breeder Strube have engaged The Point to undertake the marketing of their varieties into the UK market.
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More conservation success.
The National Lottery-funded Back from the Brink, one of the country’s most exciting and ambitious conservation initiatives in years, has awarded The Point its brand and creative communications account for a three year term.
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Natural acquisition.
We’re very excited to announce our appointment to lead the brand development for one of the UK’s most innovative species conservation initiatives for years.
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Champions of Norfolk!
After seven years of being the ‘nearly team’ in league and tournament, The Point-sponsored Cringleford U14s have been crowned Norfolk Futsal Champions.
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Meet Chris, our new Creative Director.
The agency’s team has grown with the recent appointment of senior creative Chris Haynes.
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Forget Brexit, we’ve just gone Brinto.
We’re pretty chuffed about the continued success of our campaign for Dow AgroSciences’ ground-breaking chemistry, Arylex. We rolled out ‘Relax. It’s Arylex.’, featuring a levitating farmer, for the UK launch in 2016.
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The digital dilemma.
The trend towards more and more advertising spend going to digital and mobile media continues apace. There are however increasingly siren calls to tread cautiously and without wishing to be Canute the Luddite I feel they should be heeded.
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Just bake off!
The Point Bake Off 2016 is in full swing. We’re hearing all kinds of tales of ambitious and heroic culinary adventures going on well into the wee small hours as apron-wrapped, flour covered staff compete for the coveted ‘TP Master Baker’ title.
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Challenging times for UK agriculture.
As a consequence of the EU referendum result, we identified an opportunity for the CLA to publicise how it is leading the way in creating a world-class food, farming and environmental policy for the UK; and why owners of land need to join and support the organisation.
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Agency gets zseal of approval
Following a competitive pitch process, we have been appointed to work with one of the region’s most exciting charities, the Zoological Society of East Anglia (ZSEA).
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Radio active
At a time when the media landscape has never been so littered with new options it is refreshing to find that some traditional received wisdom still has a grain of truth.
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Goodnestone
Back in 2015, The Point was selected by Bidwells, one of the UK’s leading property consultancies, to provide support and deliver a range of marketing services for one of the country’s most remarkable stately homes, Goodnestone.
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Where are the brave new creatives?
It seems an awfully long time since a creative graduate pitched a book at us that drew a collective intake of breath. A book populated by the wow factor seems to be a thing of the past.
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Earlham Institute
Hello world, we give you the Earlham Institute! After a two-year phased brand development process, our repositioning of NRP-based The Genome Analysis Centre (TGAC) is launched.
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Dow AgroSciences launches Arylex Active
Cambridgeshire based client Dow AgroSciences has just launched Arylex Active, a major leap forward in herbicide development for the UK agricultural sector.
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Global creative delivery
The Point have delivered a new global brand for Dutch consultancy giant Arcadis.
The new brand will be adopted in 70 countries across the four continents in which the 28,000 people business operates, providing single-entity clarity and consistency to Arcadis clients worldwide.
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