Launch of the all new Saturday Magazine, this time south of the border (in Suffolk) for the East Anglian Daily Times.East Anglian Daily Times 2003
We created a fully integrated and interactive campaign based on a treasure hunt to find Queen Boudica's lost torc. The objective was to create awareness of the refreshed and revamped weekend edition of the Eastern Daily Press complete with magazine. It included us commissioning a replica Saxon Torc worth £8000 which was the ultimate prize. We used in-paper, a fully interactive web site where you could unlock the clues and outdoor and broadcast. This was the TV spot.
Eastern Daily Press 2002
Generic spot for the country's biggest selling regional daily title.
Book in advance and get really cheap deals on Day Out Tickets to London.
Two 30 second spots created as part of a drive to make business travellers leave the car at home and take the train. Our cute animated hero became quite an icon for this campaign.
'Create a TV commercial as part of our integrated campaign to get more people around Norwich and Norfolk to trial the bus'. Nice brief, tiny budget. But you can still build a bit of quality if you keep it simple.
First we created the product - a natural extension of their popular London Day Out ticket. Then we created this abruptive spot that ran both on TV and in the cinema across the region.