Point TV archive: consumer

september 2010

East Anglian Daily Times 2003

Launch of the all new Saturday Magazine, this time south of the border (in Suffolk) for the East Anglian Daily Times.

EDP Saturday Magazine 2004

We created a fully integrated and interactive campaign based on a treasure hunt to find Queen Boudica's lost torc. The objective was to create awareness of the refreshed and revamped weekend edition of the Eastern Daily Press complete with magazine. It included us commissioning  a replica Saxon Torc worth £8000 which was the ultimate prize. We used in-paper, a fully interactive web site where you could unlock the clues and outdoor and broadcast. This was the TV spot.

Eastern Daily Press 2002

Generic spot for the country's biggest selling regional daily title.

 

Anglia Railways 2001

Book in advance and get really cheap deals on Day Out Tickets to London.

City College Norwich 2005

Does what is says on the can really. A spot to maintain the college's awareness during the summer break. This also ran as a cinema commercial.

 (Thumbnail) (Thumbnail)

Anglia Railways 2001

Two 30 second spots created as part of a drive to make business travellers leave the car at home and take the train. Our cute animated hero became quite an icon for this campaign.

Norfolk County Council 2006

'Create a TV commercial as part of our integrated campaign to get more people around Norwich and Norfolk to trial the bus'. Nice brief, tiny budget. But you can still build a bit of quality if you keep it simple.

Anglia Railways 1998

First we created the product - a natural extension of their popular London Day Out ticket. Then we created this abruptive spot that ran both on TV and in the cinema across the region.