More conservation success.

An image of the Back from the Brink logo as part of our pitch win story

The National Lottery-funded Back from the Brink, one of the country’s most exciting and ambitious conservation initiatives in years, has awarded The Point its brand and creative communications account for a three year term.

The aim of Back from the Brink? To save 20 endangered native species from extinction and benefit over 200 more.

Despite having previously created the BftB brand we had to focus on getting through the first stage of tender before winning a three-way pitch.

Our remit is extensive; we’ll be working with 19 conservation projects, from the tip of Cornwall to the top of Northumberland. We’ll be delivering communications on everything from volunteer participation through to education.

Awareness of the project is already off to a flying start having gained coverage on BBC News and more recently BBC’s Countryfile. You can find out more here, or stay up to date through their social media: