THE PROBLEM
STG Aerospace design and manufacture
emergency and safety systems for the global
aerospace industry. They needed to clearly
communicate complex ideas and new product
benefits in the technical, jargon-filled world
they operate in.
HOW ‘BUILDING BRILLIANT’ SOLVED THE PROBLEM
We developed a tone of voice that cut the
waffle, combined with press, online and
exhibition collateral that made their products
the centre of attention.
THE RESULT
STG Aerospace is now a recognised world leader
in its sector having captured 75% of the global
market for aircraft safety lighting systems.
CAMPAIGN ACTIVITY
Brand development
Advertising
Online content and advertising
Email content
Event and exhibition support
Design and print