THE PROBLEM
Many decision makers perceived Norfolk as a rural
backwater; a holiday destination rather than a hub
for business.
HOW ‘BUILDING BRILLIANT’ SOLVED THE PROBLEM
We enlisted the active advocacy of influential
politicians and business leaders to the concept of
World Class Norfolk: a dynamic, thriving county at
the forefront of 21st Century business.
We launched a tactical initiative involving 48-sheet
posters at Westminster in which Norman Lamb (Lib
Dem), Charles Clarke (Lab) and Keith Simpson
(Con) chose their personal favourite from a long list
of ‘world class’ Norfolk alumni.
THE RESULT
The campaign garnered thousands of pounds
worth of free PR in political columns and business
pages of local and national press. This activity
changed the political and business ‘conversation’
about Norfolk.
CAMPAIGN ACTIVITY
Political lobbying
Press and media briefings
Brand advocacy
Tactical print and outdoor advertising
Online advertising